Brand identity
Brands families remember.
The name on the sign, the color of the scrubs, the website a daughter reads at midnight. We design the whole identity for healthcare facilities and roll it out with your phones, internet and TV.
Novacare Healthcare
Prima Healthcare
Karolwood Gardens
Noble House & GardensWhy it matters
A family decides in seconds whether a building feels like care. The name, the sign at the door and the website have already spoken before anyone answers the phone.
How we build a brand
Four steps from a blank page to the sign out front.
Every identity goes through the same steps, whether it is one building or a group of thirty.
- 01
Listen
We start in the building
Who you serve, who refers to you, what families ask on the first call, and how the group’s other buildings look. A brand that ignores the building is just a logo.
Who chooses you?Daughters, mostly. And the hospital.What should they feel at the door? - 02
Name and mark
A mark that works everywhere
Names tested out loud and on the phone. A mark that reads on a monument sign, a badge and a browser tab, drawn until nothing can be taken away.
- 03
Color and type
A palette with a reason
Colors that feel warm and clear, checked for contrast so older eyes can read them, and a type pair that stays legible from a sign to a pill label.
- 04
Everywhere
Rolled out, not handed over
Signs, uniforms, badges, stationery, the website and social media, all from one guide. We order, install and launch it with your phones, internet and TV.
Our work
Four identities, built for care.
A small sample of what we do. Open any of them for the full story: the idea, the mark, the color and every place it appears.
01Novacare Healthcare
A parent brand that lets every building keep its name.
Novacare is named for a nova: a star that flares bright, then settles into a steady light. That is the job of a healthcare group in a hard week: act fast, then bring calm back to the floor.
- Logo and bloom mark
- Sub-brand system
- Signage
- Scrubs and uniforms
- +2 more
02Prima Healthcare
Three rising lines, and a promise to lead.
Prima is built for an operator that sets the standard for the buildings around it. The mark is three rising lines in sand gold, each one taller than the last, set over a quiet geometric pattern taken from the lines of the building itself.
- Logo and mark
- Tagline
- Pattern system
- Lobby and boardroom walls
- +2 more
03Karolwood Gardens
A home, a heart and the garden outside.
Karolwood Gardens is a place people come to live, not just to be cared for. The mark is a house with a heart in its window and rolling garden hills underneath, drawn in a single green line.
- Logo and mark
- Website
- Welcome slippers
- Staff badges
- +2 more
04Noble House & Gardens
A crown, with a heart at the center.
Noble House & Gardens wanted to feel dignified without feeling cold. The crown says the residents are treated like royalty; the gold heart at its center says why.
- Logo and crown mark
- Color palette
- Woven pattern
- Letterhead and envelopes
- +2 more
What you get
Everything that carries the name.
Not a logo file and good luck. The whole kit, produced and put in place.
Logo suite
Full, stacked and icon versions, in color, white and black.
Color and type
A palette and type pair with the rules for using them.
Signage
Monument, wall and wayfinding signs, ordered and installed.
Uniforms and badges
Scrubs, lanyards and name badges that match the sign.
Stationery
Letterhead, envelopes, cards and admission folders.
Website
Designed, written and run from your customer portal.
Social media
Profiles renamed and posting, with AI drafting in your voice.
Brand guidelines
One guide, so every vendor gets it right the first time.
Buying a building
New owner, new name, live on takeover day.
When a group takes over a facility, the new identity goes up the same morning the phones, internet and TV switch over, after we audit every bill the seller left behind.
Start a brand
Tell us about the building, or the group, and what it needs to say. We will come back with a plan and a first look.