Skip to main content
Empire Telecom

Buying a buildingBrand identityNovacare Healthcare

01Identity by Empire Dev

A parent identity for a healthcare group and the nursing and rehab communities under it.

The idea

A nova is a star that flares bright, then settles into a steady light. Novacare had to feel the same: decisive in a hard week, calm on the floor every other day.

The mark

Built to work everywhere it goes.

Choose a background and watch it hold up. Turn on the grid to see how it was put together.

Try it on

The logo is tested on every background it will meet: signs, scrubs, screens and print.

One family

Every building keeps its name.

Pick a community. The name changes; the bloom, the gold and the line underneath stay Novacare.

Chestnut Park nursing and rehab logo
South Point nursing and rehab logo
Guilderland nursing and rehab logo
Great Neck nursing and rehab logo

Color

A palette with a reason.

Click a color to copy it.

Type

  • PrimaryVolkga
  • SecondaryArticulat CF

In use

Where people will meet it.

Keep scrolling and the work slides past. Click any picture to see it full size.

01One family, four buildings
02On the building
03Scrubs and uniforms
04Patient and visitor wristbands
05Pharmacy labels

That is Novacare Healthcare.

Start a brand like this

What we made

The whole kit, produced and put in place.

  1. 01Logo and bloom mark
  2. 02Sub-brand system
  3. 03Signage
  4. 04Scrubs and uniforms
  5. 05Patient wristbands
  6. 06Pharmacy labels

Start a brand

Tell us about the building or the group. We will come back with a plan and a first look, the same way we started Novacare Healthcare.

What can we help with?

What happens next: a person on our team reads your request and replies by phone or email. Anything urgent? Call (732) 363-9898, answered 24/7.