Facility websites
Brands and websites, built for the building.
Websites, secure hosting, Google and reviews for nursing homes and healthcare groups, often launched the day a new operator takes over. From the team that runs your phones, internet and TV, with a portal where you run the site yourself.
Why it matters
A family choosing a home for their mother reads the website before they ever call. The site has to look like the care inside the building: warm, clear and current.
What we do
Everything your brand needs, under one roof.
From the first sketch of a logo to the week the tour requests start arriving. One team, so nobody is blaming the web company for what the host did.
Website design
Custom, mobile-first sites written for families and referrers, with tours and admissions one click away.
Brand identity
Names, logos, color systems and type, so you look the same on a screen, a sign and a brochure.
Secure hosting
Locked-down, watched and backed up every night, for less than most agencies charge.
Search and SEO
Pages built to come up first when a family searches for care near them.
Social media with AI
Profiles set up and posts drafted in your voice, approved by you or running on their own.
Google reviews
Your Google profile set up and kept current, more five-star reviews, and every one answered.
Hosting
Hosting that costs less and locks the door.
Most facility sites sit on bargain servers nobody watches, or on agency plans that cost more than the phone bill. Ours run on locked-down servers we monitor around the clock, at a price that disappears into your services.
- SSL on every page, renewed for you
- A firewall that blocks attacks and bad bots before they reach the site
- Backups every night, restored in minutes
- Updates and security patches applied for you
- Two-step sign-in for everyone who edits the site
- Included with eligible Empire services
Search and SEO
When a family searches, you come up first.
Most families start on Google: nursing home near me, rehab after a hip replacement, the name of your town. We build every page to answer those searches, keep your listing complete and consistent, and work every month to move you up the map and the results.
- Pages written around what families actually search
- Fast, mobile-first pages, the kind Google rewards
- Structured data, so Google reads your services, hours and reviews
- Every location listed the same way across the web
- A monthly report: where you rank, calls and tour requests
Google Business Profile
More five-star reviews. Every one answered.
Your Google profile is often the first thing a family sees, before the website. We set it up, verify it and keep it current, ask happy families for a review at the right moment, and make sure no review goes unanswered.
- Profile setup and verification, with photos, hours and services
- Review requests by text or email after a tour or a discharge
- A reply drafted for every review, in your voice, for you to approve
- An alert the moment a low rating comes in
- Weekly Google posts: events, open houses and open positions
Our work
Facility brands, live today.
Websites we designed and run for skilled nursing and rehabilitation communities, each with its own name, its own look and its own careers page.
- Eagleview
- Karolwood
- Nightingale
- Camelot
- Noble
- Canyon
- Woodlands
- Atlantis
- Nexus
- Stoneledge
- Maple City
- Utica
- Barnwell
- Rome
- Guilderland
- Mohawk Valley
- Chittenango
Social media, with AI
A marketing team that never takes a day off.
We set up your profiles and an AI that drafts posts in the facility’s voice: events, open houses, staff spotlights, open positions and holidays. A person on your side approves, or lets it run on its own once you trust it.
- Posts drafted in your brand, with your photos
- Approve, edit or schedule from one place
- Autonomy you set: approve everything, or let it run
Healthcare
We already know your business.
Empire Dev was born inside Empire Telecom, and Empire Telecom has spent over a decade serving more than 2,500 facilities. We do not need the census explained, or who actually chooses a facility, or why the admissions number matters more than the main line.
- Written for families and referrers, not for other marketers
- Admissions and referral paths thought through before the design
- Contact forms built for how facilities actually handle enquiries
- The same team that installed your phones answers the phone
Buying a building
New owner, new name, live on takeover day.
When an operator buys a facility, we order every service in their name before the closing and launch the new name, website and social media the day they take over, after auditing the seller’s bills.
Your website, in your portal
Run the site yourself. Every page of it.
Every site we build is managed from the Websites tab of the same customer portal that holds your tickets and invoices. No web company to email, no waiting for a change.
Overview
The site’s status, plan and a link to the live site.
Variables
The facility’s details in one place, used across every page.
Menu
The site’s navigation, reordered and renamed.
Jobs
Open positions with type, shift, department and pay. Each gets its own page and application.
Applications
Every application that comes in from the site, in one list.
Notices
An announcement bar, or an emergency notice that cannot be closed, with an end date.
Popup
A welcome or tour popup: when it shows, how often, on which pages, with a live preview.
SEO
Titles and descriptions, so families find the building.
Pages
Every page of the site, edited from the portal.
Analytics
Pageviews, visitors, sessions, bounce rate, time on page and form submissions.
Diagnostic
The connection between the site and the portal, checked.
All changes live
Publish from the portal; no web company to email, no ticket to wait on.
Inside the Websites tab
This is the real portal.
Screens from a live facility website, managed from the customer portal.
Bundled with your services
Already an Empire Telecom customer?
Creative work is included with eligible EmpireUC, internet and EmpireTV services. Standalone projects are quoted on their own.
- Custom website design, included
- Brand identity package: logo, colors, typography
- Hosting for the life of the service
- Ongoing marketing and SEO at a reduced rate
Questions
What clients ask.
Do we have to be an Empire Telecom customer?
No. Standalone projects are welcome. Bundled creative work is a thank-you for facilities that run their phones, internet and TV with us.
How long does a site take?
Most facility sites run four to six weeks from the first conversation, depending on how quickly photos and copy come back.
Who owns the site afterwards?
You do. The domain, the content and the design are yours, hosted with us for as long as it suits you.
Can you work with our existing brand?
Yes. Plenty of groups have a logo they like and need everything around it rebuilt.
Do you handle the Google listing?
Yes. We set up and verify your Google Business Profile, keep it current, ask families for reviews and draft a reply to every one for you to approve.
Can you guarantee the top spot on Google?
Nobody honestly can, and you should be wary of anyone who promises it. We show you where you rank every month and what we did to move you up.
Why is your hosting cheaper and still secure?
We host many facility sites on the same locked-down setup we watch every day, so the security work is shared and the cost is not. For eligible customers it is included with their services.
Start a project
Tell us what you have today and what it needs to do, and we will come back with a plan.