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Buying a buildingBrand identityPrima Healthcare

02Identity by Empire Dev

An operator identity built to lead: three rising lines, a quiet pattern and a promise.

Start a brand like thisSee it in use

The idea

Prima sets the standard for the buildings around it. Three rising lines, each taller than the last, and a tagline that says it plainly: leading the leaders.

The mark

Built to work everywhere it goes.

Choose a background and watch it hold up. Turn on the grid to see how it was put together.

Try it on

The logo is tested on every background it will meet: signs, scrubs, screens and print.

Prima mark with the tagline leading the leaders

Color

A palette with a reason.

Click a color to copy it.

Type

  • TitlesLust Sans
  • SecondaryBicyclette
  • TextBasic Sans Pro

In use

Where people will meet it.

Keep scrolling and the work slides past. Click any picture to see it full size.

01The identity in the city
02At the entrance
03In the boardroom
04Stationery

That is Prima Healthcare.

Start a brand like this

What we made

The whole kit, produced and put in place.

  1. 01Logo and mark
  2. 02Tagline
  3. 03Pattern system
  4. 04Lobby and boardroom walls
  5. 05Exterior signage
  6. 06Stationery
Previous identityNovacare Healthcare logoNovacare HealthcareNext identityKarolwood Gardens logoKarolwood Gardens
All brand identities

Start a brand

Tell us about the building or the group. We will come back with a plan and a first look, the same way we started Prima Healthcare.

What can we help with?

What happens next: a person on our team reads your request and replies by phone or email. Anything urgent? Call (732) 363-9898, answered 24/7.

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